As a newbie here at Video Wisconsin I was told my first day would not be the most conventional for someone in sales that I would actually be assisting on a commercial shoot. As someone with a large interest in the film and video production industry I was more than excited to see first hand what a commercial shoot entails.
Companies looking to get their products in front of the public have many avenues. There are Billboards, Facebook, Twitter, Magazine ads, etc. However, one area oft overlooked is YouTube. Effective for large corporations, and essential for small businesses, YouTube is more than just entertainment.
Why YouTube and video marketing is a great idea for your business: