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Finding time to do promotional work for one’s own company can be a challenge, especially when one equates time to money. But we had this idea for a promotional idea and once the itch started within the group, it needed to be addressed.
Style and All that Jazz had a secret weapon to bring it from paper to a dynamic video. The secret weapon, John Willman. In the very early days of Video Wisconsin, John was the editor that everyone in town wanted to work with…a lot of agencies and big corporations came here to drop $400/hour in post production. It was a time if one wanted to get into the video editing business, one needed a million dollars to get a facility up and running (times sure have changed). Then, it needed a crafts person to know how to use these tools. There were no schools to teach editing. I think the phrase “we’ll fix it in post” was coined by the production crew at Video Wisconsin as we knew John could make those editing decks do anything. I asked John, who is now living in Florida, to write up a sequel to my Kohler project….take it away, John.
In 1987 when I worked at Video Wisconsin (the first round), I had the opportunity to project lead an exciting project called Style and All that Jazz, produced for the Kohler Company. It was a big budget video with a four week turn-around time right in the middle of winter and the holidays. Back in “those days” creativity was somewhat limited by the technology and simple things took forever. There were a lot of great memories from that project, mostly from working with the talent of individuals who have since moved on to other business endeavors. I thought you’d like to hear from some of them and see what it took to put together an award winning video with only six key people involved. First up is Scott Brader. Scott was part of a three person production crew of which I was one and Ralph Metzner was the other.